Thursday, March 05, 2009

Industry Training

I don't usually talk about work on my blog, but this one made me laugh so I had to share.

I had the honor of being tapped to co-present a one-day workshop that nonprofits would attend called "45 Must-Have Techniques to Survive and Thrive in Today's Economy." The workshop was sponsored by the DMA (Direct Marketing Association), and was to be held in mid-town NYC next week Friday.

I found out yesterday that it was postponed by the DMA, as were all "non-essential" training and meetings, in respect for the challenges that nonprofits face and the fact that many of their travel and training budgets have been slashed.

Which is true -- as it was, we were on the fence about postponing it anyway because we only had two people sign up for it with two weeks to go. We needed at least 30 to make it worth having.

In the past few months that I have been prepping for this, I had become keenly aware of other training opportunities for our industry and for businesses in general. Kind of like how you become aware of every new car on the road after having purchased one, to make sure you made the right purchase decision.

I could not believe the number of seminars/webinars/audio workshops on "surviving and thriving" in the economy. I get at least one email blast a day promoting somebody's special training on surviving and thriving. Padgett Thompson, CareerTrack, National Seminars Group, as well as all the industry trades: Target Marketing, Fundraising Success, Nonprofit Times, National Catholic Development Council, etc. all having various sessions/trainings on surviving turbulent economic times.

The seminar that I was to be co-presenting was going to be priced at $249 for a full-day seminar -- 9 am to 5 pm. In person, with break out sessions, workbook, etc. If you asked for the "special guest" discount that I or one of the co-presenters could give to you, you could get the whole day for $149, a pretty good deal for a lot of knowledge.

I just got an email for a one-hour audio workshop (audio, mind you, meaning you're just on a conference call, you don't even have materials available via your PC to keep your mind from wandering) that was charging $199 on "surviving and thriving" in today's economy.

Really? $199 for an hour?? Of hearing someone TALK?

I am pretty sure that the first piece of advice that person should be giving is "Don't spend $199 for a one-hour audio seminar." Duh.

I imagine Dogbert standing in the background, tail wagging, with Evil HR Catbert standing beside him, purring wildly, as the speakers drones on for only one hour and collects his $199 per person listening.

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